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DWFM's call letters were also changed to DZRU-FM for the period. The jazz format would also be implemented on all of NBC's other FM stations, who used other female names for their branding. The station also featured new-age music during the Paschal Triduum of the annual Holy Week during that era, which is dubbed as "Take 20". Joey went on to target the higher echelon crowd - mostly embassy officials and Disc Jocks who were displaced by the departure of Citylite 88.3 in 2003, with a mix of jazz fusion, pop jazz and crossover sound, with a little more of the European jazz flavor. Radio executive Francis Lumen assumed the position of president and CEO bringing with him his previous 10 years of managing Citylite 88.3 (now Jam 88.3). With the new ownership, DWFM's format would be changed in November 1998 to become a smooth jazz station, Joey Rhythms 92.3 (later shortened in August 2005 to 923 Joey). In September 1998, NBC was acquired by MediaQuest Holdings, Inc., a broadcasting company owned by the PLDT's Beneficial Trust Fund from the consortium of the Yabut family and then House Speaker Manny Villar. Its first station building was in the Jacinta Building 1 along Pasay Road (near the Ayala Center complex) and later moved to the NBC Tower/Jacinta Building 2 along EDSA, Guadalupe, Makati.
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The success of DWFM led NBC to establish other FM stations using a similar format, including Cebu's DYNC in 1975, and Davao's DXFM. DWFM quickly became the top-rated FM station in Manila, and held this title for most of its existence. The station is known for playing the most requested song every hour. DWFM began as "MRS 92.3-Most Requested Song", airing a format consisting of adult top 40 and easy listening music.
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DWFM signed on in 1973 as Manila's third FM station and the Nation Broadcasting Corporation's first FM station.